As we step into the new year, the air is buzzing with resolutions and fresh starts. One notable reset caught the attention of fans worldwide as Zendaya took the plunge and unfollowed everyone on her Instagram, including her boyfriend Tom Holland.

The move has sparked speculation and left followers wondering about the motive behind this social media shake-up.

Just a few days into 2024, eagle-eyed fans observed Zendaya's Instagram following count plummet to zero on January 3. While the reason for this drastic move remains a mystery, it seems to align with the actress's low-key social media presence.

Zendaya, much like her boyfriend Tom Holland, uses her account sparingly, primarily for occasional project promotions.

Coincidentally, Zendaya's Instagram wipe came just after she shared a post promoting her upcoming movie, Luca Guadagnino’s Challengers.

The official poster for the film was unveiled only two days before the mass unfollowing. Could this be a strategic move as part of a grander promotion plan for Challengers? While it's not uncommon for artists to clean their feed for promotional purposes, a zero-following count is a less typical approach.

Notably, some high-profile celebrities like Beyoncé, Adele, and Billie Eilish maintain a "0 following" status on Instagram.

Joining this exclusive club are Zendaya's Dune co-star Timothée Chalamet and Olivia Rodrigo, who recently explained her reasoning on The Tonight Show Starring Jimmy Fallon, stating, "I try to follow zero people because it helps me be off of my phone, off of social media."

The mystery surrounding Zendaya's Instagram reset leaves fans intrigued and speculating about the motives behind this bold move.

Is it a social media cleanse, a strategic promotion for Challengers, or perhaps something else entirely? Until Zendaya offers clarification, all we can do is speculate, but one thing is for sure – the intrigue is real, and the anticipation is palpable.